

COMMERCIAL GROWTH • TRANSFORMATION • EXECUTIVE ADVISORY
Helping organisations accelerate growth through executive leadership.


ABOUT ANDY
Andy Cunningham is a senior commercial executive with more than twenty years spent leading businesses through growth, restructure and the awkward middle ground between the two. His career has been built inside operating companies rather than on the outside looking in — carrying targets, running teams and being accountable for the result.
He has held executive and country leadership roles across technology, engineering and professional services, with responsibility spanning Australia, New Zealand and the wider APAC region. That work has ranged from rebuilding commercial functions and repricing portfolios, to integrating acquisitions and preparing businesses models for change.
Today he works with a small number of boards, owners and executive teams at a time. The approach is deliberately practical: understand the commercial reality, agree what actually moves the number, then stay close enough to make sure it happens. No frameworks for their own sake, no reports that sit unread.
“Strategy is only worth something when someone is accountable for executing it.”
TRACK RECORD
Experience measured in outcomes
SERVICES
Ways to work together
Fractional Executive Leadership
Commercial leadership without the cost of a permanent executive
Board level presence embedded with your team for the period the business genuinely needs it
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Commercial Growth
Business Transformation
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Leading strategic and operational change to improve performance and create long-term value.
Operating model, structure and accountability redesigned around where the value actually sits.
Helping businesses accelerate revenue, improve execution and build scalable growth.
Pricing, go-to-market and sales discipline built to hold under pressure and scale.
WHEN TO ENGAGE
If any of these sound familiar,
it's probably time for a conversation
Growth has stalled
Revenue has plateaued, execution has slipped, or the business has outgrowth its current commercial model.
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Expansion into ANZ or APAC
Leadership capacity is stretched
Your business have proven success elsewhere but needs experienced local leadership to establish, accelerate and scale in the region.
The executive team needs experienced commercial leadership to drive a critical initiative without adding another permanent executive.
Investment, acquisition or change
Whether you’re preparing for investment, integrating an acquisition or leading significant transformation, experienced executive guidance reduces risk and accelerates outcomes.
The board needs an independent perspective
An experienced operator who can challenge thinking, simplify decisions and help leadership teams execute.
Let's discuss what's next for your business.
Most conversations start with a confidential, no-obligation call - a candid view of where the business is, what you are trying to achieve, what is holding it back, and whether there is a sensible way for us to work together.